Birdeye, the reputation management and customer experience platform, has rolled out a social media solution, Birdeye Social, that deploys generative AI to help multi-location businesses do everything from content generation to reputation monitoring.
This new platform appears to expand on the social platform Birdeye announced last January. The difference appears to be the emphasis on AI.
The platform offers several features where AI speeds up an often cumbersome process of creating content for locations to use that meets brands’ often very strict brand safety and integrity guidelines.
For example, the new platform of course allows brands (and their local representatives) to craft content using generative AI. It also allows brands to create and curate libraries of pre-approved posts, which streamlines the process of posting brand-blessed content.
Less Cumbersome with AI
Underlying all of this appears to be AI’s power to make the process of brand-to-local content (with all of its approvals and guidelines) much more efficient.
And Birdeye Social offers efficiency benefits like the ability to post hundreds of social posts in advance.
We reached out to Birdeye President Dave Lehman to explain what makes this latest rollout so special.
“This platform was built from day one with Gen AI and focused on specific features to help multi-location businesses and agencies manage all their clients, brands, and locations,” Birdeye President Dave Lehman told Localogy Insider.
“We conducted extensive market research and interviewed hundreds of local social media teams to identify their pain point: the daunting challenge of managing social media and content generation at scale for brands with dozens (or even hundreds) of local social media profiles.”
On the content-generation side, Birdeye Social appears to do more than just draft social posts.
The new platform also uses generative AI to optimize individual posts for each social channel. Since we know one size (or tone) does not fit all social channels.
And it includes an image generator to create images for posts. And the platform will automatically convert positive consumer reviews into social posts.
Birdeye shared this comment from one of its customers in its platform announcement.
“Birdeye Social gives us the ability to select precisely where and what content gets published,” said Bridget Williams, Director of Marketing for South Georgia Dental. “This level of control ensures that our social content remains strategic and aligned with our brand messaging.”
South Georgia Dental doesn’t just operate in the Peach State. The company has 88 offices across the United States.
