The customer experience platform Birdeye has expanded its capabilities with the launch this week of Birdeye Social, a social media management tool designed for multi-location businesses.

Birdeye launched the tool to its full customer base on Monday. This came after a lengthy process of research and testing with a select group of customers, according to the company. 

In December, Birdeye gave early access to the customers who helped the company build the product. Here is what one of them had to say about the product.

“Birdeye keeps me organized and provides a total view of the social posts for my twelve locations in one place,” said Mary Rabalais, digital marketing manager of Memphis SEO. “With Birdeye Social, I have the tools to create and schedule all of my posts for the month, so I can rest assured my social media is running on auto-pilot while I focus on growing the business.”

According to Birdeye, the new platform “simplifies social publishing and reputation monitoring for businesses with multiple locations. Instead of manually creating unique posts for each location and localizing posts across dozens of sites, businesses can create and publish personalized posts with individual local information in one step. As the demand for social communication and consumer convenience explodes, it has become mission-critical for local brands and businesses to harness technology to engage digitally with their customers at scale.”

Stronger Competitively

We reached out to Dave Lehman, Birdeye’s President of Go to Market and COO. We wanted some color on what this new product means to Birdeye.

“Birdeye Social enhances our platform to be all-in-one and strengthens our position in the market by offering the best and one of the only social media tools for local brands and businesses with multiple locations. More importantly, Birdeye Social will tremendously help our customers consolidate their social and customer experience software onto one platform,” Lehman told Localogy Insider.

“With Birdeye Social, we make their jobs easier by enabling them to personalize posts for specific locations, monitor their social media, and create location-based reporting all within one software, letting them focus on growing their business.” 

Birdeye appears to be on a mission to enhance its platform. Last week we reported on the rollout of Birdeye Appointments. This new tool enables Birdeye’s large installed base of dentists to offer their patients online appointment setting.

Birdyeye Appointments Helps Dentists Digitize

Investing the Series C

This flurry of product rollouts might be related to the announcement we covered back in March of last year. That’s when Birdeye announced a $60 million Series C funding round led by Accel-KKR. Making the platform more robust was a key objective.

At the time we wrote, “Birdeye plans to use the funds to further build out its product. Its goal is to become a comprehensive platform for local businesses, based on the assumption that local businesses prefer a single platform to a loose collection of point solutions.”

Certainly, its recent announcements appear consistent with this roadmap for investing its Series C funds.

Birdeye was founded in 2012 by Naveen and Neeraj Gupta. The company’s fundraising since launch totals $93 million. Birdeye raised two venture rounds before its 2022 Series C. In January 2016, it raised an $8 million Series A led by Trinity Ventures. And in February 2017 the company raised a $25 million Series B led by AME Cloud Ventures.