The Customer Experience platform Birdeye has taken another step toward enabling small businesses to deliver the digital-first experience they demand, particularly in the wake of the pandemic.
The company has rolled out Birdeye Appointments. This is a new feature that allows dentists (a key customer segment for Birdeye) to offer their customers online appointment booking.
Birdeye announced the new feature at the recent Yankee Dental Congress in Boston.
Birdeye cites in its announcement one of its own surveys showing that 80% of patients prefer doctors who offer online scheduling. The survey also found this practice improves patient recall by 10% to 15%.
“We designed Birdeye Appointments so that dentists can offer more convenient choices to their patients in booking appointments and to automate reminders and recalls,” said Anil Panguluri, Birdeye’s Senior Vice President of Products. “Adding Appointments enhances Birdeye’s all-in-one digital customer experience platform. Including best-in-class software to manage reviews, listings, referrals, messaging, payments, surveys, and insights for dentists of all sizes.”
Helping Customers Grow
Birdeye’s top exec for the dental vertical told Localogy Insider the new feature adheres to a core idea behind much of SMB SaaS product development. That is to help businesses spend more time serving customers than attending to the tedium of running their businesses.
“Our Appointments software strengthens Birdeye’s platform for dentists and healthcare. Our number one mission is to help our customers grow,” Dr. Len Tau, DMD, General Manager of Birdeye’s Dental Vertical, told Localogy Insider.
“Dental practices have enough to deal with in taking care of their patients. Birdeye is here to help them alleviate some of the manual tasks of online review follow-up. And now, with Appointments, scheduling patients.”
So, as noted earlier, dentists are a key Birdeye customer segment. The company reports that 7,500 dentists use its customer experience platform worldwide. The company was founded in 2012 by Naveen and Neeraj Gupta. Birdeye is based in Palo Alto, CA. The company has raised $93 million since its founding, according to Crunchbase. Some of its more well-known investors include Salesforce Cofounder and Co-CEO Marc Benioff, Yahoo co-founder Jerry Yang, and Accel-KKR.
