Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google My Business Announces New Customization Features for SMBs (June 20, 2019)
LSA Insider: “Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million businesses present on its platform through unique tools and features. And earlier today, Google announced that it was adding even more new elements to help businesses stand out and “capture their identity,” through unique personalization.”
Build Your Skills: Facebook Audience Insights for Local Marketers (June 20, 2019)
LSA Insider: “Once you’ve used Facebook Audience Insights to target your fans on social media, don’t stop there. Use these insights in all of your marketing campaigns. Knowing your customer before he or she ever walks through the door is a powerful tool to have in your belt.”
Amazon display ads drive non-Amazon sales, study finds (June 20, 2019)
Marketing Dive: “For years, physical retailers have fretted that e-commerce would kill physical retail, but Analytic Partners’ new report points to the spillover effect between channels in an omnichannel environment. In other words, consumers exposed to a given campaign in one channel often end up buying in another.”
OOH Emerges as Strong Digital Channel for CPGs (June 20, 2019)
Street Fight: “Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers say they trust the content in OOH ads, more than any other single medium.”
Understanding the role of branded and unbranded search in the customer journey (June 19, 2019)
Search Engine Land: “Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone.”
