Daily News: GMB’s Customization Features, Facebook Audience Insights, Amazon Display Ads
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Announces New Customization Features for SMBs (June 20, 2019) LSA Insider: “Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million […]
Google My Business Announces New Customization Features for SMBs
Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million businesses present on its platform through unique tools and features. And earlier today, Google announced that it was adding even more new elements to help businesses stand out and “capture their identity,” through unique personalization. […]
Build Your Skills: Facebook Audience Insights for Local Marketers
Say you’re launching a new, local business focused solely on women’s outdoor supplies. It would be nice to know how many women interested in hiking live near your store, right? With Facebook’s Audience Insights, you can not just find where your ideal audience lives, but also what they like and what they’ve already bought. Here is […]