Daily News: Analysis of Local SERPs, Automated Business Messaging, Google for Small Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Massive Analysis of Local SERPs: It’s Mostly about GMB and Yelp (June 26, 2019)
LSA Insider: “Social-local directory site FreshChalk just published an analysis of 150,000 local business websites and SERPs (with more installments to come). It maps multiple variables to ranking (caveat: correlation doesn’t equal causation). Many insights aren’t a surprise but a number of them are.”

Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations (June 27, 2019)
Marketing Land: “Amazon announced on Thursday the launch of Counter, a new network of staffed pickup points at which customers can retrieve their Amazon packages.”

Consumers Welcome Some Automated Business Messaging, But Humans Must Tag Along to Help (June 27, 2019)
Street Fight: “More than half of consumers are frustrated by customer-service situations in which they can only interact with automated agents, and nearly one in five even reporting feeling angry in those situations. That’s per a new survey of U.S. consumers conducted by The Harris Poll and commissioned by call tracking and analytics firm Invoca.”

Google aims to make it easier for SMBs to start using its products (June 27, 2019)
Search Engine Land: “Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day.”

40% Of Consumers Say Remarketing Annoys, Distracts Them (June 26, 2019)
MediaPost: “Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand.”

Share Article...

Follow Us...

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

Lessons in Local Publishing: A Houston Chronicle Conversation with Ryan Kedzierski

Lessons in Local Publishing: A Houston Chronicle Conversation

hat can one middle-America city tell us about trends in local advertising and marketing? This is a question we posed to Houston Chronicle’s SVP of Advertising Ryan Kedzierski at L26. According to Kedzierski, it’s hard out there for local publishers given media fragmentation, but there are bright spots. 

Will Reddit Own its Fate in the AI Era?

Google Doubles Down on Reddit’s AI-Search Authority

Google has announced that it’s reformatting some of its AI Overview results to accentuate experts and the wisdom of the crowds. This notably puts Reddit front and center in terms of an authoritative source of knowledge for granular natural language queries, which are the active ingredient in AI search.