New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth
Published: 06/27/2019 NEW YORK, June 27, 2019 – Today the Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a […]
Report: How the ‘Engagement Challenge’ Threatens SaaS Adoption
There is a good news/bad news story emerging around the movement of small-businesses into the cloud to do everything from lead generation to payroll processing to supply chain management. The good news is the shift to the cloud is steady, and the applications small businesses are adopting are making a positive difference. There is no […]
Daily News: Analysis of Local SERPs, Automated Business Messaging, Google for Small Business
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Massive Analysis of Local SERPs: It’s Mostly about GMB and Yelp (June 26, 2019) LSA Insider: “Social-local directory site FreshChalk just published an analysis of 150,000 local business websites and SERPs (with more installments […]