Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Is There Too Much Focus on the Top of the Funnel in SMB Solutions? (October 12, 2016)
LSA Insider: “There’s a widely circulated statistic (generally without attribution) that 80% of future revenue comes from existing customers.”
Data: 43% of SMBs Sell Brands that May Offer Co-op Funding (October 12, 2016)
LSA Insider: “About 12 million (likely less) SMBs may have co-op advertising available to them.”
What Brands Need To Ask About Location Data Quality (October 12, 2016)
GeoMarketing: “Leaving aside technical questions about which location data sources are stronger, marketers need to start with more basic queries about where the information is from.”
U.S. Ad Spending Growing at Best Pace in Six Years, New Magna Global Forecast Says (October 12, 2016)
Ad Age: “Magna expects 2016 to see the largest increase in United States ad spending in six years.”
Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity (October 12, 2016)
Street Fight: “There’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year.”
