Daily News: Too Much Focus on Top of Funnel, Co-op Opportunity with SMBs, U.S. Ad Spend Growing
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is There Too Much Focus on the Top of the Funnel in SMB Solutions? (October 12, 2016) LSA Insider: “There’s a widely circulated statistic (generally without attribution) that 80% of future revenue comes from […]
Data: 43% of SMBs Sell Brands that May Offer Co-op Funding
When it comes to co-op advertising, there is much discussion around the roughly $70 billion in annual co-op funding available in the U.S. While not every SMB sells brands that offer these kind of programs, almost half do and only a fraction are taking advantage. According to an LSA and Manta joint study, 43% of […]