Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Customer Funnel: A New Framework for Local Marketing (Free Report) (October 5, 2016)
LSA Insider: “This report explores the need to simplify the proposition for SMBs and media sellers alike using a new framework and approach that addresses the “customer funnel” more holistically.”
Telmetrics Celebrates Its 25th Anniversary by Welcoming New Leadership, Investing in Innovation, and a No-Cost Offer (October 5, 2016)
Press Release: “As part of its 25th anniversary, Telmetrics is offering clients complimentary call tracking number porting, onboarding, and consulting services.”
Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads (October 5, 2016)
AdAge: “Today for the first time Apple is venturing into the search advertising business, by starting to show ads related to users’ searches in its App Store.”
MomentFeed Uses Location Data to Boost ROI on Snapchat Campaigns (October 5, 2016)
Street Fight: “MomentFeed’s platform updates brings them closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats.”
Key Drivers of Digital Transformation Are Also Key Challenges (October 5, 2016)
eMarketer: “Executives think the hurdles to adapting to the digital world are also drivers of digital adoption.”
More people are shopping on phones — but many stores will struggle to reap the benefits (October 3, 2016)
Washington Post: “Retailers who are aiming to ride the mobile wave will likely face some tough challenges in capturing shoppers’ attention.”
Marketers seen spending more on paid social media ads: Gartner (October 3, 2016)
Reuters: “80% of industry executives surveyed who lead social media marketing initiatives said they would place paid advertising programs on social media within the next twelve months.”
