Daily News: Report Shows Need for Simplified SMB Approach, Telmetrics Turns 25, Apple Enters Search Ad Biz

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Customer Funnel: A New Framework for Local Marketing (Free Report) (October 5, 2016) LSA Insider: “This report explores the need to simplify the proposition for SMBs and media sellers alike using a new […]
Webinar: Key Takeaways from 2016 PlaceConf (LSA Members Only)

Please join the Local Search Association (LSA) for an exclusive, members only webinar presentation Wednesday, October 12 from 2:00 pm – 3:00 pm ET. The ascendancy of mobile devices and the merger of online and offline experiences has created new opportunities and new challenges for marketers and brands. These opportunities were showcased in depth at the 2016 Place […]
The Customer Funnel: A New Framework for Local Marketing (Free Report)

The practice of selling small businesses into individual digital channels and marketing solutions can create complexity for both the sales rep and the small business owner. Evidence of this comes in the form of high churn rates throughout the industry. To simplify the proposition for SMBs and media sellers alike, a new framework and approach […]