Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Nextdoor Begins to ‘Monetize’ on Its Path to an Eventual Sale (August 2, 2016)
LSA Insider: “Sponsored posts are making their appearance (screen below) and the company has begun pitching itself to advertisers as a way to reach specific neighborhoods and groups.”
Attribution Is Becoming More of a Priority for Marketers (August 2, 2016)
eMarketer: “Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world.”
Apple Maps Makes Location-Based Updates Ahead Of iOS 10 Redesign (August 2, 2016)
GeoMarketing: “Apple Maps will reportedly add more parking and transit data ahead of this September’s official iOS 10 redesign.”
What Yext’s Snapchat Integration Means For Brick-And-Mortar Biz (August 1, 2016)
GeoMarketing: “The move reflects the growing importance of location in marketing — on all kinds of platforms.”
Report: 93 percent of US baseball stadiums have deployed beacons (August 1, 2016)
Marketing Land: “Sports teams using beacons and proximity technologies have seen 40X in incremental revenue.”
How does Google’s local algorithm work in 2016? (August 1, 2016)
Search Engine Land: “Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.”
