Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Nearly 58% of Searches Now Mobile According to New Report (August 1, 2016)
LSA Insider: “Affirming Google’s 2015 pronouncement that the majority of searches now originate from mobile devices, Hitwise does a vertical dive into mobile search in the US.”
Survey: 76% of SMBs Do Local Search but 44% Don’t Track ROI (August 1, 2016)
LSA Insider: “A new survey finds that while 76% of SMBs are engaged in ‘local search’ marketing, only 44% are tracking the ROI of those efforts.”
Marketers Root for Verizon as It Chases Facebook-Google Duopoly (August 1, 2016)
AdAge: “’We need to create a third force,’ Bank of America’s Lou Paskalis says.”
Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy (July 29, 2016)
Adweek:”80 percent of brands have yet to feel compelled to develop a long-term marketing narrative for the on-the-go consumer.”
Excited about Google’s new map ads? You should be! (July 29, 2016)
Search Engine Land: “Google Maps ads are changing to help local businesses become more visible.”
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons (July 28, 2016)
GeoMarketing: “Proximity technology helped boost the NBA team’s app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season.”
