Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Many Brands Still Don’t Know about Location Intelligence (August 26, 2016)
LSA Insider: “The ability to see the entire customer journey from search to store is one of the most profound developments in marketing of the past decade but many brands don’t know how.”
Place Conference Workshop: How to Do Location Better (August 26, 2016)
LSA Insider: “The pre-conference Location Intelligence Workshop starts on September 20 at 2:30pm and ends at 5pm, when the Place Conference reception begins.”
TripAdvisor Acquires Social Mapping Service CityMaps (August 26, 2016)
Street Fight: “TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps.”
WhatsApp plans to let businesses onto its service before the end of the year (August 25, 2016)
TechCrunch: “WhatsApp revealed it will begin to integrate businesses services into its app before the end of this year.”
This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting (August 26, 2016)
GeoMarketing: “With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers.”
