Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons (July 28, 2016)
AdAge: “According to a new report, the number of proximity sensors continues to soar.”
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy (July 28, 2016)
GeoMarketing: “Factual joins an industry trade group that aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.”
Facebook Profit Nearly Triples on Mobile Ad Sales and New Users (July 27, 2016)
New York Times: “The Silicon Valley company on Wednesday reported blockbuster second-quarter earnings, with strong increases across almost every measure.”
8 tips from 7 months of local sponsorship marketing (July 27, 2016)
Marketing Land: “Opportunities such as for-profit events, as well as not-for-profit organizations, events and fundraisers have an untapped inventory.”
How Publishers Can Better Serve the Advertising Needs of SMBs (July 27, 2016)
Forbes: “Small and medium-sized businesses have fewer opportunities for advertising with large publishers given high advertising costs.”
Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not ‘Performance’ (July 27, 2016)
MediaPost: “Big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six months.”
