Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Transparency: Important for SMBs or a Distraction from Real ROI? (June 8, 2016)
LSA Insider: “Transparency is a major issue at the brand and SMB level when it comes to marketing and media buying.”

Study: Promoted Pins on Pinterest Drive In-Store Sales (June 8, 2016)
LSA Insider: “According to a study Pinterest conducted with Oracle Data Cloud, Promoted Pins drive 5x more incremental in-store sales per impression.”

US Auto Industry Is in the Middle of Robust Digital Ad Spending Growth (June 8, 2016)
eMarketer: “Growth is propelled by strong domestic sales volumes and new vehicle launches slated for 2016.”

Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness (June 7, 2016)
Street Fight: “National-to-local marketers say they’re growing their digital budgets, but they don’t rate many digital technologies among their Top 5 tools.”

Google’s Plan to Change the Proximity Landscape and Make It Its Own (June 7, 2016)
GeoMarketing: “With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications.”

YP’s Biggest Competitor? SMBs’ ‘Guy’ (June 7, 2016)
Street Fight: “YP CEO David Krantz said it’s getting tougher to sell bigger advertising services with the influx of competition from local agencies.”

WSJ: Verizon offering $3 billion for Yahoo’s core business (June 7, 2016)
Marketing Land: “Bid is considerably less than originally expected, others still in the hunt.”

Yelp Announces New CPC Program (June 7, 2016)
Street Fight: “Yelp introduced a new advertising program, which enables partners to sell Yelp cost-per-click (CPC) ads.”

YP Integration of TripAdvisor Content Makes it Easier for Consumers to Compare Local Leisure Destinations (June 6, 2016)
YP: “YP announced a new integration of content from travel planning and booking site TripAdvisor.”