Daily News: Pinterest Ads Drive Store Sales, Autos Growing Digital Spend, YP Integrates TripAdvisor Data
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Transparency: Important for SMBs or a Distraction from Real ROI? (June 8, 2016) LSA Insider: “Transparency is a major issue at the brand and SMB level when it comes to marketing and media buying.” […]
Study: Promoted Pins on Pinterest Drive In-Store Sales
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are capturing 30% of daily time online. Despite these numbers, many enterprises and especially small business advertisers remain uncertain about the ROI of social media marketing. For that reason social media […]
Transparency: Important for SMBs or a Distraction from Real ROI?
There’s been an ongoing dispute brewing between brands and their ad agencies regarding the topic of media buying. Brands are concerned about the transparency behind charges by agencies for their media buy. The problem stems not from the price of the actual transactional purchase, but from other monetary benefits that might not be included in […]