Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: Consumers Turn to Digital Media for Finding Local Restaurants (June 2, 2016)
LSA Insider: “When making a decision on a restaurant, 74% said they used a search engine to find a local restaurant in the past seven days, which was by far the most utilized source.”
How Location Will Impact The Weather Company’s Voice-Activated Watson Ads (June 2, 2016)
GeoMarketing: “Campbell Soup Company, Unilever, and GSK Consumer Healthcare are the first brands to test the connection of speech-enabled ads via the IBM weather data platform.”
Moz CEO: Establishing Attribution Is About Building Businesses’ Trust (June 2, 2016)
Street Fight: “Street Fight caught up with Bird recently to talk about why attribution has become such a hot issue in local.”
Mary Meeker’s 2016 internet trends report: Seven data points worth paying attention to (June 1, 2016)
Re/code: “Mary Meeker, partner at Kleiner Perkins and a longtime tech industry analyst, says that growth of internet businesses is slowing down, and that image sharing and messaging apps are the future.”
Localytics pushes Places notifications as key to personalization, mobile engagement (June 1, 2016)
Marketing Land: “The range of use cases for location is broader than most marketers recognize.”
Who (Dis)likes Advertising the Most? (May 31, 2016)
Marketing Charts: “American adults are more apt to generally dislike (61%) than like (34%) advertising.”
