Daily News: Consumers Turn to Digital for Finding Restaurants, Moz Discusses Attribution, 2016 Internet Trends Report
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Consumers Turn to Digital Media for Finding Local Restaurants (June 2, 2016) LSA Insider: “When making a decision on a restaurant, 74% said they used a search engine to find a local restaurant […]
Data: Consumers Turn to Digital Media for Finding Local Restaurants
Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating further, that equates to over 129 million U.S. purchasers in 2015 who made about 25 purchase decisions each. When making a decision on a restaurant, 74% said they used a […]