Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Pizza vs. Plumbers: Exploring the Local Media Consumer Journey (May 12, 2016)
LSA Insider: “While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each.”
Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store? (May 11, 2016)
GeoMarketing: “One advertiser used beacon platform inMarket’s ‘Quantum Receptivity’ tools to generate 3.5x higher sales.”
Digital video is now more popular than primetime TV, according to study (May 11, 2016)
Chicago Tribune: “Consumers who watch professionally produced Internet video say they’re more likely to tune in to that type of content than any kind of TV programming — even surpassing primetime television for the first time.”
Paid Search Trends in Q1 2016 (May 11, 2016)
Marketing Charts: “Mobile devices grew to account for a majority (53%) of Q1 paid search clicks in North America.”
Beacons Double This Year, On Way To 400 Million In Market (May 11, 2016)
Media Post: “Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilitate the collection of consumer location data.”
