Daily News: Pizza vs. Plumbers in Local Search, Beacons on the Rise, Paid Search Trends in Q1 2016
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pizza vs. Plumbers: Exploring the Local Media Consumer Journey (May 12, 2016) LSA Insider: “While search engines are the top media used to find these businesses, a new study finds a variety of media […]
Pizza vs. Plumbers: Exploring the Local Media Consumer Journey
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally […]