Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Telmetrics Hopes to Bring Better ROI to Social Media with Call Tracking (May 31, 2016)
LSA Insider: “Telmetrics last week introduced ‘Social Dynamic Number Insertion’ for a range of platforms.”
Simplifying the Online-to-Offline Conversion Funnel (May 31, 2016)
LSA Insider: “During a webinar last week, SweetIQ Co-Founder and CRO Michael Mire discussed how to calculate ‘real world ROI’ and offline attribution, without installing hardware or engaging in advanced “control and exposed” testing.”
How The Knot Is Using Location To Connect Engaged Couples With Over 300K Businesses (May 31, 2016)
GeoMarketing: “Millennial users demand the ability to book their wedding professionals online — so The Knot rebuilt every digital product with this goal in mind.”
Rise of Ad-Blocking Software Threatens Online Revenue (May 30, 2016)
New York Times: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web on cellphones.”
IAB Weighs In Against Broadband Privacy Rules (May 27, 2016)
MediaPost: “Privacy proposals put forward by the Federal Communications Commission “threaten to hamper the data-driven growth of the Internet economy,” the Interactive Advertising Bureau says.”
Search Isn’t Just on Search Engines Anymore, and Google Knows It (May 27, 2016)
Skift: “Now 65% of consumers start searching for products on Amazon or other retail sites – bypassing search engines completely.”
