Daily News: New Social Media Call Tracking Product, Simplifying O2O, Rise of Ad-Blocking Software
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Telmetrics Hopes to Bring Better ROI to Social Media with Call Tracking (May 31, 2016) LSA Insider: “Telmetrics last week introduced ‘Social Dynamic Number Insertion’ for a range of platforms.” Simplifying the Online-to-Offline Conversion […]
Simplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The biggest challenge is that some of these methods require significant scale or technology and may be expensive for many smaller-budget marketers. During a webinar last week, SweetIQ Co-Founder and CRO Michael […]