Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 40% of Consumers Using 10 Media Channels in Local Path-to-Purchase (May 11, 2016)
Press Release: “Consumers are using an increasing number of media sources to find local information.”
The SEO risks & rewards of buying multi-location companies (May 11, 2016)
Search Engine Land: “SEO value is rarely considered in acquisition deals, but it definitely should be.”
QSR Foot Traffic Data from xAd Show Importance of Location Analytics (May 11, 2016)
LSA Insider: “Based on regional foot-traffic patterns, McDonald’s dominated its competitors in share of visits, followed by Starbucks and Subway.”
Kayak brings voice-enabled travel search to Amazon’s Echo device (May 11, 2016)
Marketing Land: “Currently the feature is about high-level price search; booking is not yet possible.”
Adobe Adds Mobile Location Data to Its Audience Platform (May 10, 2016)
Ad Age: “New partnership shows how Location data is becoming more integral to marketing.”
Facebook Debuts Retargeted Ads On Instagram, Tests New Travel Ads (May 10, 2016)
Forbes: “Facebook is bringing one of its flagship app’s most popular retargeting advertising products to Instagram for the first time.”
Marquette Group merges with Mindstream Interactive as part of acquisition by Eastport Holdings (May 10, 2016)
Press Release: “Marquette Group, a locally focused, national marketing agency, announced its merger with Columbus, OH-based, full-service digital agency Mindstream Interactive, significantly expanding its capabilities, teams and expertise.”
