Study: 40% of Consumers Using 10 Media Channels in Local Path-To-Purchase
Published: 05/11/2016 Local Media Tracking Study Reveals Fragmented Media Landscape TROY, Mich., May 11, 2016 Consumers are using an increasing number of media sources to find local information. Illustrating the complexity and fragmentation in the market, the Local Search Association’s (LSA’s) Local Media Tracking Study (LMTS) found that 40% of US consumers used at least 10 sources in the past […]
Daily News: Media Used on Path-to-Purchase, New Foot Traffic Data, Adobe Integrates Location Data
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 40% of Consumers Using 10 Media Channels in Local Path-to-Purchase (May 11, 2016) Press Release: “Consumers are using an increasing number of media sources to find local information.” The SEO risks & rewards […]