Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What Startup Funding Crisis? Not For Location Tech Companies (May 24, 2016)
GeoMarketing: “New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad company Blis suggests that not all startups are struggling.”
Google to expand “Store Visits” online-to-offline foot traffic measurement (May 24, 2016)
Marketing Land: “When offline visits are factored in mobile search, ROI goes way up.”
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps (May 24, 2016)
Search Engine Land: “Local searches are growing 50 percent faster than mobile searches overall.”
TV Budgets Shifting to Social? Yes, It’s Time to Worry (May 23, 2016)
Ad Age: “The growing video businesses of Facebook, Instagram, Twitter and Snapchat pose a viable alternative to TV.”
Consumers Flip-Flop About Google, Bing Voice Search Study Shows (May 23, 2016)
MediaPost: “Some 56% of smartphone, mobile phone or tablet users who access the Internet do not use voice-enabled assistants, according to a tracking study released by The Local Search Association (LSA).”
Study shows mobile users’ ad ambivalence, resistance to push notifications (May 23, 2016)
Marketing Land: “Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their ‘favorite brands.’”
