Daily News: Location Tech Funding Continues, Google Expanding O2O Measurement, TV Budgets Going to Social
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Startup Funding Crisis? Not For Location Tech Companies (May 24, 2016) GeoMarketing: “New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad […]
Boosting Local Search Rank with Local Branding Efforts
While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO […]