Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What Do Apple’s And Google News’ Updates Mean For Local Marketers? (May 19, 2016)
GeoMarketing: “Big news for small pubs and SMBs: both companies are making it easier for users to discover local content.”
Meet Google assistant: A new search platform, rather than a gadget or an app (May 18, 2016)
Search Engine Land: “Google assistant is Google’s search smarts put into anything, no keyboard needed & conversations welcomed.”
Google says 20 percent of mobile queries are voice searches (May 18, 2016)
Search Engine Land: “Google CEO Sundar Pichai said that 20 percent of queries on its mobile app and on Android devices are voice searches.”
Google’s new Instant Apps promise an “install-free” experience (May 18, 2016)
Marketing Land: “Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.”
Texas’ Rocks Digital Marketing Conference Invites Marketers to Celebrate Local Search Day on July 1 (May 18, 2016)
Press Release: “Rocks Digital Marketing Conference celebrates five years with both Local Search Day and Social Media Day celebrations during the June 29 – July 1 event.”
Data provider Acxiom opens up its turnkey marketing analytics environment (May 17, 2016)
Marketing Land: “The new Acxiom product offers a standardized, ready-to-go environment for collecting, combining, managing, analyzing, modeling, and exporting big data from multiple sources, both online and offline.”
