Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Hallmark Assists 2,000 Store Locations with Local Marketing (May 17, 2016)
LSA Insider: “In recent webinar, Hallmark and Rio SEO discussed how brands and retailers can work with local franchisees most effectively to drive in-store sales using online marketing.”

Report: Accuracy of location data declining as more publishers offer it (May 17, 2016)
Marketing Land: “Location data accuracy varies dramatically by publisher and exchange.”

Twitter to Stop Counting Photos and Links in 140-Character Limit (May 16, 2016)
Bloomberg: “The social media company will soon stop counting photos and links as part of its 140-character limit for messages.”

Get ready to start seeing ads in Google Image search (May 16, 2016)
Business Insider: “The search engine is launching its shopping ads on Images in mobile, so you’ll start seeing a line of sponsored items when you search for a product.”

Local SEO: Become the voice online for your market (May 16, 2016)
Search Engine Land: “Produce content of interest to your community, even if it’s not directly related to your business.”

Facebook Brings Branded Video Ads To Audience Network (May 16, 2016)
AdExchanger: “In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the external apps and sites in its Audience Network.”