Daily News: Hallmark’s National-Local Strategy, Location Data Accuracy Declining, Ads in Google Image Search
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Hallmark Assists 2,000 Store Locations with Local Marketing (May 17, 2016) LSA Insider: “In recent webinar, Hallmark and Rio SEO discussed how brands and retailers can work with local franchisees most effectively to […]
How Hallmark Assists 2,000 Store Locations with Local Marketing
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold […]