Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 20% of SMBs Have a Mobile App, 27% Plan to Soon (April 14, 2016)
LSA Insider: “While some SMBs may be finding value from apps, the investment might not be ideal for SMBs.”
ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts (April 14, 2016)
Press Release: “ReachSocial Ads delivers a high-quality and affordable technology-based solution for local businesses wanting a greater return from their Facebook advertising.”
The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands (April 14, 2016)
GeoMarketing: “One year after they partnered on online-to-offline measurement, NinthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits.”
The Location Data From Just Two Of Your Apps Is Enough To Identify You (April 13, 2016)
BuzzFeed: “A new report from researchers at Columbia University and Google has found that geotagged posts on just two social media apps are enough to draw a line back to a specific user.”
Let’s Chat about SMBs and ‘Conversational Commerce’ (April 13, 2016)
LSA Insider: “Messaging apps are exploding in popularity among increasingly buying-empowered millennials.”
100 Billion Connected Devices Coming; U.S. Tops In Connectivity (April 13, 2016)
MediaPost: “A new lengthy and detailed global report just out is projecting that the number of connected devices will reach 100 billion by 2025.”
