Daily News: SMBs with Mobile Apps, Impact of Cross-Devices Ads, 100B Connected Devices Coming in 2025
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 20% of SMBs Have a Mobile App, 27% Plan to Soon (April 14, 2016) LSA Insider: “While some SMBs may be finding value from apps, the investment might not be ideal for SMBs.” […]
Data: 20% of SMBs Have a Mobile App, 27% Plan to Soon
Of the millions of mobile apps available, consumers spend the majority of their time with only a few apps like Facebook, YouTube or Facebook Messenger. Despite this, a new Clutch study finds that 20% of small and medium-sized businesses (SMBs) have a mobile app, and more interesting still, 27% plan to build one in the […]