Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
50% of SMBs Don’t Advertise on Facebook, 31% Spend <$50 Monthly (April 22, 2016)
LSA Insider: “According to a new study from Alignable, half of SMBs pay for Facebook Ads, and of this half, the majority (61%) only spend between $50 and $1 each month.”
Overwhelming Number Of Smartphone Users Keep Location Services Open (April 22, 2016)
GeoMarketing: “Nine in 10 US smartphone owners use location services on their phone. But eMarketer says there’s still room to grow.”
Facebook Live & Snapchat: Emerging Social Tools with Local Marketing Promise (April 22, 2016)
LSA Insider: “Perhaps what local businesses need to get on board are use cases showing early successes using Facebook Live and Snapchat for local marketing.”
Better in-store attribution is here (April 21, 2016)
Search Engine Land: “Closing the online-offline attribution gap is difficult, but strides have been made in recent years.”
Google has quietly figured out a way to fight back against one of Facebook’s key advantages (April 21, 2016)
Business Insider (UK): “Mobile is, apparently, helping Google increase its percentage of ‘logged in’ users.”
IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue (April 21, 2016)
Search Engine Land: “Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.”
