Daily News: SMB Ad Spend on Facebook, Smartphone Owners Use Location Services, Facebook Live & Snapchat
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 50% of SMBs Don’t Advertise on Facebook, 31% Spend <$50 Monthly (April 22, 2016) LSA Insider: “According to a new study from Alignable, half of SMBs pay for Facebook Ads, and of this half, […]
Facebook Live & Snapchat: Emerging Social Tools with Local Marketing Promise
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local Search Summit (#LSS2016) to give the morning keynote. His keynote presentation took attendees on a deep dive into emerging social technologies Facebook Live and Snapchat. Being findable in traditional search […]
50% of SMBs Don’t Advertise on Facebook, 31% Spend
Since 2012, organic reach on Facebook has steadily declined, making it harder for small businesses to reach followers and new prospects without paying to do so. While Facebook claimed its motivation to limit business-related posts was to improve the user experience, the company’s desire to grow paying advertisers was equally influential. The company responded to […]