Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: U.S. Smartphone Penetration Approaching 80% (April 6, 2016)
LSA Insider: “In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now hit 79%, and is still growing.”
Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps (April 6, 2016)
Search Engine Land: “Auto consortium seeks additional funds, resources to further develop and grow the mapping platform.”
Beacons bring attribution within reach for brands and retailers (April 6, 2016)
Mobile Marketer: “We believe that it is not a device’s location that is the next ‘cookie.’ Rather, the Bluetooth beacon becomes the next cookie, or more appropriately, the real-life equivalent of a digital tracking pixel.”
Study: Marketers are clueless on cross-channel measurement (April 5, 2016)
ClickZ: “A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement.”
Google tests displaying review snippets in the local 3-pack (April 5, 2016)
Search Engine Land: “Google now may show a single review in the 3-pack. This was caught being tested in the wild.”
Virtual vs. augmented reality and Apple Watch for your face (April 5, 2016)
Marketing Land: “AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don’t yet exist.”
