Daily News: Smartphone Penetration Nears 80%, Cross-Channel Measurement, Reviews in Local 3-Pack
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: U.S. Smartphone Penetration Approaching 80% (April 6, 2016) LSA Insider: “In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now […]
Data: U.S. Smartphone Penetration Approaching 80%
In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now hit 79%, and is still growing, but is finally starting to show signs of slowing down as the market nears saturation. According to data from a recent comScore report, over the last three […]