Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Facebook Expands Audience Network Ad Service to Include Mobile Web (February 10, 2016)
LSA Insider: “Now available on the mobile web, it is likely that Facebook will continue to search for even more opportunities to expand Audience Network.”
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI (February 10, 2016)
Marketing Land: “SMBs are increasing marketing investments, especially in mobile and social media.”
Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs (February 10, 2016)
GeoMarketing: “As more local businesses adapt their traditional marketing programs for mobile, Verve is offering a broader use for its enterprise tools.”
Twitter Unveils First View Ads, Videos At The Top Of Your Timeline (February 9, 2016)
Tech Crunch: “Today Twitter is unveiling a new video ad unit called First View.”
Digital Customer Service Is Becoming A Fully Realized Marketing Channel (February 9, 2016)
Marketing Land: “Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.”
Sheryl Sandberg explains how Facebook got more small businesses to buy ads (February 9, 2016)
Business Insider: “COO Sheryl Sandberg said on stage at the Goldman Sachs Technology and Internet Conference in San Francisco that she believes that going after small business advertisers is one of Facebook’s ‘biggest opportunities’ for the future.”
