Daily News: Future of Facebook Audience Network, SMBs Boosting Digital Spend, New Twitter Video Ad Units
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Facebook Expands Audience Network Ad Service to Include Mobile Web (February 10, 2016) LSA Insider: “Now available on the mobile web, it is likely that Facebook will continue to search for even more opportunities to expand Audience Network.” […]
Facebook Expands Audience Network Ad Service to Include Mobile Web
Last October I covered how Facebook had expanded the use of its ad service, Audience Network, to display Facebook ads in apps outside of Facebook. The move significantly increased ad space inventory and reach for its 2.5 million advertisers while utilizing the same creatives, content and targeting of existing Facebook ads. The open question remained […]