Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook, SMBs & Self-Service: Just a Matter of Time or Wishful Thinking? (February 17, 2016)
LSA Insider: “A new survey found that 80% of SMBs were using social media in one form or another to promote their companies with Facebook being the most popular, used by 70%.”

Data: 19% of SMBs Have Paid for Social Media Advertising (February 17, 2016)
LSA Insider: “According to a new study from LSA research partner Thrive Analytics, 19% of SMBs said they have paid for social media advertising.”

Marketers Keep Spending on Social Despite Lack of Results (February 17, 2016)
Ad Age: “Marketers are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social on their business.”

Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop (February 17, 2016)
Marketing Land: “Nearly 40 percent of e-commerce transactions now involve multiple devices.”

Walgreens Jumps On The Beacon Bandwagon (February 15, 2016)
PYMNTS: “Walgreens plans to leverage its established Hadoop-based infrastructure to support a beacon-based upgrade of its mobile app experience.”