Daily News: 19% of SMBs Have Paid for Social Ads, Walgreens to Integrate Beacons, State of Mobile Commerce
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook, SMBs & Self-Service: Just a Matter of Time or Wishful Thinking? (February 17, 2016) LSA Insider: “A new survey found that 80% of SMBs were using social media in one form or another […]
Data: 19% of SMBs Have Paid for Social Media Advertising
While many studies have shown the importance of social media for SMB marketing efforts, specifically Facebook, there appears to be a population of “early adopters” that are engaged in paid opportunities on these sites. According to a new study from LSA research partner Thrive Analytics, 19% of SMBs said they have paid for social media […]