Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

One Marketing Metric to Rule Them All? Group Believes It Has One (November 23, 2015)
Ad Age: “A lengthy test across 100 brands takes a step toward linking marketing to cash flow.”

Macy’s More Aggressively Promotes Its App and Indoor Location (November 23, 2015)
LSA Insider: “Macy’s is now making a much more aggressive push to get users (specifically those on its email list) to download its app.”

Search Market Share In October 2015 Looks A Lot Like It Did In October 2008 (November 23, 2015)
Search Engine Land: “October desktop search data from comScore came out late Friday afternoon, showing that Google appears to have ‘stabilized’ at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September.”

Smartphone Penetration Reaches 56% Globally (November 23, 2015)
MediaPost: “More than half (56%) of the global population will have smartphones by the end of this year, according to a study which covers digital marketing behaviors in 47 countries.”

Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory (November 22, 2015)
Screenwerk: “Nextdoor has just started to make its move into local services with the new ‘Neighborhood Favorites’ — essentially a directory of local services providers.”