Daily News: Linking Marketing to Cash Flow, Macy’s Pushing App & Indoor Location, 56% Own a Smartphone
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: One Marketing Metric to Rule Them All? Group Believes It Has One (November 23, 2015) Ad Age: “A lengthy test across 100 brands takes a step toward linking marketing to cash flow.” Macy’s More Aggressively Promotes Its App […]