Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Google Shakes Up Local Search Results (September 17, 2015)
LSA Insider: “With Google’s local listings playing such an important role in establishing online visibility and generating leads, it is important to understand the recent changes and their impact.”
TV, Radio Commercials Trigger Digital Research (September 17, 2015)
eMarketer: “When commercials do spur viewers to act, digital research is far and away the most common response.”
Getting Real: What SMBs Can Realistically Expect from Social Media (September 17, 2015)
Street Fight: “Here are seven key insights that vendors can impart to their customers when the topic of realistic marketing expectations comes up.”
How Avvo Built a Local Online Marketplace for Legal Services (September 17, 2015)
LSA Insider: “Avvo’s mission is to make getting legal services as routine as getting a car serviced or getting a routine medical check-up.”
Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants (September 17, 2015)
Street Fight: “Locable is reaching out to those millions of small businesses and has launched an educational tour designed to bring marketing tools and know-how to local businesses.”
Taking a ‘Universal’ Approach to Local: A Conversation with Abid Chaudhry (September 16, 2015)
BIA/Kelsey: “Local isn’t just advertising: it continues to expand into a suite of marketing and operational services. It’s not just about helping local businesses acquire new customers; it’s helping them keep customers.”
SMB Data Point of the Week: Social Media is the Top Promotional Tool for SMBs (September 16, 2015)
BIA/Kelsey: “73.2% of SMBs in the full sample reported that they use social media to promote their businesses. Facebook Pages continue to dominate social media usage.”
Placed Extends In-Store Attribution From Mobile To Desktop (September 16, 2015)
GeoMarketing: “After striking 100-plus deals to show whether the mobile ads run by publishers, networks, advertisers, and other third-party tech platforms drove in-store foot-traffic, Placed is bringing its in-store visitation metrics to cover desktop views with the development of its Cross Device Marketplace.”
Heineken’s Soren Hagh Details Digital Spending Ambitions (September 16, 2015)
Ad Age: “For Heineken, marketing dollars are shifting to new digital platforms and fast, said Soren Hagh, executive director of global marketing at the beer giant, during a talk with Starcom MediaVest Group CEO Laura Desmond.”
