Daily News: Google Updates Local Search Results, TV & Radio Trigger Digital Research, Heineken’s Big Digital Plans
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Google Shakes Up Local Search Results (September 17, 2015) LSA Insider: “With Google’s local listings playing such an important role in establishing online visibility and generating leads, it is important to understand the recent changes and their […]
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the map pack results down from five to seven listings to just three results for locally targeted searches. These updates have been the most significant change in local search since Google’s […]
How Avvo Built a Local Online Marketplace for Legal Services
Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers in their area qualified to help. Avvo currently has Avvo-rated profiles for 97% of attorneys in the U.S., a Q&A forum where consumers can ask a question for free and […]