Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies (September 14, 2015)
Search Engine Land: “These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves.”
7 Steps for Effective A/B Ad Testing (September 14, 2015)
LSA Insider: “An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance.”
With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps (September 14, 2015)
Street Fight: “With Apple’s iOS 9 set to become available on Wednesday, local businesses need to pay attention to Apple Maps because of Apple’s integration of deep linking into the core functionality of its mobile operating system.”
Agencies Wonder About Video Ad ROI (September 14, 2015)
eMarketer: “40% of ad agency professionals surveyed said they were unsure whether they got good ROI from the digital video ads they had purchased.”
Big Enterprise, Local Customers: Why Big Companies Can’t Neglect Local Marketing (September 12, 2015)
Forbes: “Big companies, no matter where they are in the world, need to work harder at local marketing because those that prioritize local understanding and communication gain a competitive edge.”
Retailers Are Getting Snapchat Users To Put Their Brand Images in Videos (September 11, 2015)
Wall Street Journal: “Over the summer, Snapchat began gaining some solid traction among top brands with ‘sponsored geofilters’ — ad images that people can add to their Snapchat videos only when they are in specific locations.”
Agencies, It’s Time to Own Multichannel Marketing (September 11, 2015)
Ad Age: “The number of channels brands can use to reach consumers has exploded in the past decade, and agencies have raced to catch up, fighting to stay proficient as a slew of leaner specialty shops fight for a piece of the pie.”
Facebook’s Messenger Topples YouTube, Second Most Popular App in the U.S. (September 11, 2015)
Small Business Trends: “A year after it forced users to download the Messenger app to continue messaging friends, looks like Facebook’s big bet has paid off.”
