Daily News: 5 Underutilized Local Strategies, How to Test Ads, Questions Around Online Video Ad ROI
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: 14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies (September 14, 2015) Search Engine Land: “These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves.” 7 […]
5 Underused Marketing Strategies with Big Payoffs
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op remains the biggest omission. It is not only a grossly underused marketing asset – co-op’s lack of use is actually growing. The amount of unused co-op dollars has doubled over […]
7 Steps for Effective A/B Ad Testing
An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One of the biggest reasons testing is so important, especially in search engine marketing (SEM), is because the higher “quality” of an ad, the better placement it receives on the page. […]