Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads (July 13, 2015)
Street Fight: “SMB marketing firm has found that 60% to 75% of leads are interested in learning more through real-time messaging tools.”

Fed Data Show How Tiny Most Small Businesses Really Are (July 13, 2015)
Small Business Trends: “In 2010, the average small business in the Fed sample had 8.6 employees, up slightly from the 8.3 recorded in 2007.”

How White-Labeling is ‘Do-It-For-Me’ Option for Media Companies (July 13, 2015)
LSA Insider: “Instead of investing time and resources into new programs and initiatives, webinar discussed how partners can start growing digital revenues via white label solutions.”

Why All SMBs Need an Ecommerce Strategy (July 13, 2015)
Street Fight: “The objective for SMBs, whether retailers or service providers, should be to make their products and services discoverable and buyable on the owned and third party sites or apps consumers use to research and buy.”

Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads (July 10, 2015)
Marketing Land: “Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either.”

Search Makes Aggressive Shift to Mobile (July 9, 2015)
Direct Marketing News: “Thanks to surging mobile activity, search spending continues on a year-long trend of double-digit increases with a year-over-year rise of 22%.”