Daily News: New Fed Data on SMBs, Search Spend Grows on Mobile
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads (July 13, 2015) Street Fight: “SMB marketing firm has found that 60% to 75% of leads are interested in learning more through real-time messaging tools.” Fed […]
How White-Labeling is ‘Do-It-For-Me’ Option for Media Companies
According to research by BIA/Kelsey (above), around 50% of SMBs prefer do-it-for-me (DIFM) and do-it-with-me (DIWM) service models when it comes to their digital marketing efforts. As the data suggests, SMBs are looking for hands-on help. Parallel to that is the hands-on help media organizations are looking for when it comes to diversifying and growing […]