In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting
The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for
Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their
Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App. The ratings will only be
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
Over the last few years, YP has been in the midst of a tremendous transformation in both products and services and branding. To talk through
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Here is a roundup of the articles featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
