Four Entertainment Group (4EG), a privately held company of various bars and restaurants in Chicago and Cincinnati, had no systematic email collection mechanism across locations,
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
In the location intelligence spaces (online-to-offline, proximity marketing, indoor, etc.) much is made of the importance of location data accuracy, and for good reason. However,
The 2016 Place Conference kicks off with a “location clinic” workshop and is followed by a full day of sessions. The topics and speakers are inspiring some interesting
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI.
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET.
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right
Mobile app usage increased by 58 percent in 2015, a recent Flurry study found. App categories that saw the biggest growth included Personalization, News and
